Guide to creating a brand

What is branding? A lot of people think it’s your logo but that is only part of it. 

Your brand is the way your organisation is perceived (what people say about you when you are not in the room and how they feel about you!)  This can be conveyed by your visual identityhow you communicate with people and how you behave.

Our simple guide to creating a brand includes how to carry out market research, briefing a designer and what assets you might need.


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