Members are the lifeblood of co-operative and community businesses. They are critical to its success. It is important to keep members engaged as your co-operative grows and develops. In this section you’ll learn how to recruit, engage and retain members, develop a membership strategy and keep good membership records. If you need help with this, we can provide expert advice and training on co-operative membership.
Now that you’ve completed a membership audit and understand your members it's time to create a membership strategy.
Understanding your members
Before you can start to develop or refine your membership strategy, you need to understand your current situation. We call this a membership audit.
Recruiting the right members and communicating the value of membership is vitally important. Co-ops need to encourage participation, so that members feel engaged and involved. In turn they can spread the word about your co-op and act as ambassadors…
Keeping good membership records
Every organisation needs a quality system to record members, their contact details and their status.
Recruiting the right members is vitally important to a successful co-op. Learn why people join and how to encourage members to join.
Why do we need members?
Without active and engaged members, your co-op would not exist, so it’s important that they are at the heart of your organisational strategy. But why are members so important?
Not sure where to start?
Our membership team can support with your membership strategy