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The British Leafy Salads Association is made up of salad growers and packers and has the primary aim of increasing UK consumption of leafy salads.
We formed originally to further the marketing and public awareness of British Iceberg Lettuce and the organisation was known as The British Iceberg Growers Association. However, as the industry matured and as more salad varieties – both wholehead and loose leaf – were grown in the UK, there was a need for a stronger, united general lettuce industry association.
A number of separate organisations were therefore brought together to form The British Leafy Salads Association, to capitalise on expertise and resources and increase strength and effectiveness of all efforts for the general benefit of the industry.