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Training: Membership Engagement


Start date / time
Thursday 13 October 2022, 10:00am
End date / time
Thursday 13 October 2022, 12:30pm
£45 + VAT for members of Co-operatives UK £65 + VAT for non-members
More information
[email protected]
Organised by
Co-operatives UK
Event type
Membership engagement training – 13 October

Join Gareth Wright and Irena Pistun from Co‑operatives UK for this online training on Thursday 13 October from 10am - 12.30pm.

About the training

This training gives an overview of core membership concepts providing a theoretical underpinning to develop your own membership engagement thinking and delivery. We will cover areas such as motivation, influencing behaviour, ladders of participation.

We will also introduce and practice the use of some of the tools used to understand members, map out and improve their journey with your organisation.  Throughout there will be opportunities to ask questions and share best practice between participants.


  • This training course will take place online for 2.5 hours
  • A presentation will be delivered, followed by a Q&A session.
  • A break will be incorporated within the training course

How much does it cost?

  • £45 + VAT for members of Co-operatives UK.
  • £65 + VAT for non-members. Co-operatives UK members receive 30% off all paid events – plus LOTS more benefits. Learn about Co-operatives UK membership.

What attendees will learn

  • Core membership concepts and theory on influencing behaviour and increasing engagement.
  • Tools and techniques to understand members and what motivates them
  • Tools and techniques for understanding the different membership journey's and how to remove barriers and improve experiences.
  • Opportunity to reflect and develop thinking around the membership proposition and delivering value to members.

Who should attend?

  • Anyone who is active in a membership engagement role.
  • Particularly aimed at new organisations or people new to the membership role.

About the trainers

Gareth Wright, Member Relations Co-ordinator, Co-operatives UK

Gareth has been finding solutions to common business needs for almost 20 years. He’s worked with clients from a range of sectors in the UK and across Europe. Since joining Co-operatives UK in 2012, he’s been working directly with our members to ensure they have access to practical advice and guidance. He also delivers training and hosts local networking events. Gareth is never too far from co-ops, as he’s an active member of his local credit union, a co-op pub and a brewery. In his spare time, you’ll find him walking in the hills or riding one of his bikes.

Irena Pistun, Member Relations Co-ordinator, Co-operatives UK

Irena joined Co-operatives UK as member relations coordinator in May 2018. Coming from a media, PR and stadium events background she has handled big budgets and big stories but was seeking bigger values. 

A committed Christian and treasurer for her local church and community centre, Irena is passionate about diversifying the co-op sector and talking to members about using their values (and zero budgets) to raise their own profiles.

Recording the training

This training course will be recorded and shared with training participants afterwards. The recording will be available for one month after the training date. If you are unable to attend on the stated date, you can still book on to receive the recording link.