This section aims to give existing businesses guidance to improve their membership. It includes:
- Membership and strategy
- Understanding your current position
- Member recruitment
- Member participation
- Membership registration system
Members are the lifeblood of a co-operative or community business, and are critical to its success. It is important to keep members engaged as your co-operative grows and develops.
Co-ops strive to involve members in the decision-making processes. This enables members to have a real say in how the business is run and encourages a sense of true ownership. Whether it is a worker co-op with only a handful of members, or a consumer co-op with a membership of millions, it is essential to encourage members to be active.
In the early days, with the excitement a new co-operative brings, securing member interest and participation can be easy; the key to success is maintaining engagement in the long-term.Updated: 21/03/2016