Detailed descriptions of every session at Practitioners Forum 2021
We've made Practitioners Forum even more accessible! In addition to our five specialist forums covering communications, finance, governance, HR and membership we're also staging online sessions that hold interest to all co-ops. These four sessions will be broadcast live, enabling delegates to book an online ticket if they can't make the trip to Manchester on 18 November.
Click the dropdowns for details of sessions in each forum. Remember, delegates attending in person can mix and match sessions across the full day and will also receive recordings of the live broadcast sessions.
Communicating the co-op USP (10.30am to 11.30am)
This is a live broadcast session (see below for session description).
Reaching young people through digital communications (11.50am to 12.50pm)
Matt Bell-Watson (Priestley)
The co-operative movement has evolved and spread across the world for over 175 years, but if we are to thrive for another 175 years, we need to engage more young people in co-ops – as members, customers and founders. Using digital channels and social media can help with this, but knowing where to start can be overwhelming.
From Tiktok to Instagram, Reddit to YouTube, there are more channels and more ways to reach young people than ever before. In this session, Matt Bell-Watson, the founder of digital marketing consultancy Priestley, will share his experience working with organisations such as Travelex, Met Office and the British Forces Broadcasting Service and provide practical tips for reaching young people through digital channels.
Workshop: Creating online content on your phone (1.50pm to 2.50pm)
Tom Clarke, Lewis Valentine and Sophie Hukin (SharpFutures POD)
Fifty-five million people in the UK own a smartphone, and social media is a vital communications channel in any brand’s armoury. The pandemic has seen a rise in user generated content, with broadcast interviews delivered via Zoom and news footage filmed on iPhones now commonplace. So how can you create your own video content without using an expensive agency? Tom Clarke and Lewis Valentine, from youth-led social enterprise SharpFutures, will share tips on how to create compelling online content using just your phone – and in this practical workshop you’ll have the chance to put your newfound knowledge into action!
Workshop: What makes a good media story (3.10pm to 4.10pm)
Iain McCallum, Freelance Communications Consultant
Journalism is changing. It is becoming harder and harder to generate significant media coverage in an ever-crowded environment, with a fast-moving national narrative. Is a good press release enough? How can you shape your story to appeal to journalists? Should you offer an exclusive? Learn how to pitch your story and what content journalists really want, with PR consultant Iain McCallum.
Triple bottom line reporting: Using sustainable development goals (10.30am to 11.30am)
Colin Curtis, TBL Services
Social, ethical and environmental issues are becoming increasingly important to consumers and colleagues. From the climate emergency to socially responsible consumption, consumers are becoming more and more concerned about the impact of their purchases. As values-led businesses, co-ops are often exemplars of good practice when it comes to social and environmental impact. But are co-ops good at reporting on this impact? And why should they be? Colin, of TBL Services, is an expert in this area and examine the importance of good social reporting - and the impact it can have. He will also share examples how other sectors (energy and utilities) have worked together to use the United Nations' Sustainable Development Goals as a framework to benchmark and drive performance and social impact.
Fundraising for co-ops and community businesses (1.50pm to 2.50pm)
Cailen Kinney, Co-operatives UK
What fund-raising opportunities are available for small to medium-sized co-ops and community benefit societies looking to grow and further develop their activities (and how can you access them)? Focusing on grant funding, Cailen will explore funding opportunities and - just as importantly - funder priorities. Delegates will gain an understanding of the sorts of activities that are fundable; what funders typically are looking for; and how to prepare and write a funding bid.
Inherited assets: A double-edged sword? (10.30am to 11.30am)
James Wright, Co-operatives UK
In many co-operatives, the current members have inherited valuable assets from previous generations. Inherited assets give co-operatives resilience and can be a valuable resource for investment. However, they can also create perverse incentives to dissolve or demutualise successful co-operatives - and can attract unwanted attention from outside. This interactive session will explore how co-operatives manage inherited assets; how they guard against perverse incentives; and whether the return of 'hostile demutualisation' should be a cause for concern in the UK co-operative sector.
Governance/legal update (11.50am to 12.50pm)
Speaker(s) from Anthony Collins Solicitors TBC
The team from Anthony Collins Solicitors will update delegates on key issues which have arisen through their work with co-operatives over the last 12 months including: rule amendments and practice changes arising from the pandemic; access to member registers and dealing with member actions; and dealing with board member conduct. The session will be practical, topical and based on real life examples so delegates can keep their co-operatives up-to-date with good practice and the latest governance thinking.
Making cognitive diversity work in the boardroom (1.50pm to 2.50pm)
Dr Tamara Russell and Neil Tsappis, Demyst Board Sciences
Cognitive diversity is often defined as differences in perspective or information processing styles - and can have a major impact on the boardroom dynamic..This session is aimed at those on boards, or working with them, who wish to benefit through an understanding of cognitive diversity and how its practical application can improve boardroom performance. Dr Tamara Russell and Neil Tsappis, of Demyst Board Sciences, will cover the key concepts of cognitive diversity - with a particular focus on its practical application through structured group work. This interactive session will allow participants to reflect more deeply on their own experiences and explore ways to make cognitive diversity work successfully within their boards. Participants are encouraged to read this article ahead of the session.
Insolvency (3.10pm tp 4.10pm)
Lindsey Cooper, RSM Restructuring Advisory LLP
Session details to follow.
Preventing and addressing sexual harassment at work (10.30am to 11.30am)
Emma Bagshaw, Seabury Legal
Government has announced its intention to create a new duty on employers to prevent sexual harassment at work. Seabury Legal's Emma Bagshaw will discuss what that duty may look like and how to develop a sexual harassment policy (including a complaints procedure). Emma will also explore the potential consequences if things don't go to plan. Learning outcomes will include an understanding of the new duty on employers and associated law changes to the law; an understanding of what employers can and should do to prevent sexual harassment and how to address complaints; and an understanding of the potential consequences for employers not working to prevent sexual harassment.
Covid case studies around discrimination of those shielding/pregnant (11.50am to 12.50pm)
Gary Morrison, Co-operatives UK
Employers have a duty to protect the health and safety of their employees, with a specific duty to protect pregnant employees. At the start of the pandemic pregnant women were advised that coronavirus may pose an increased risk. Many employers took the view that they were unable to protect the health and safety of pregnant women in the workplace and sent them home (often furloughed). Claims have subsequently been made that this was an act of pregnancy discrimination; that employees wanted to remain in work but were treated less favourably because they were pregnant. Some have complained to the Employment Tribunal (ET).. Co-operatives UK's Gary Morrison will take a look at recent cases coming from the ET. He will review judgements and explore what employers could/should have done differently. Delegates will gain an understanding of the duty to protect the health and safety of pregnant employees and how to balance this with the requirement not to treat them less favourably. Garry will also cover the risks of getting this wrong and how to use lessons learnt from the pandemic. in terms of health and safety and pregnancy.
Motherhood penalty (1.50pm to 2.50pm)
Joeli Brearley, Pregnant then Screwed
Data consistently shows that an alarming proportion of women experience barriers to their career and pay progression as soon as they announce they are pregnant. Joeli Brearley, of Pregnant then Screwed, will examine the barriers that women face and the associated consequences. Delegates will benefit through a greater appreciation of the (negative) impact pregnancy and motherhood can have on women in the workplace and leave with practical tips and ideas on reducing barriers to careers and pay progression in their own organisations.
Menopause at work (3.10pm to 4.10pm)
Kate Fielding, Co-operatives UK
Government is developing a women's health strategy and the Women and Equalities Committee has recently closed a consultation on the extent of discrimination experienced by menopausal women in the workplace. While speculation continues that government may amend the Equality Act 2010 to make menopause a protected characteristic for discrimination purposes, what isn't specualtion is its impact. Menopause affects 51% of the population at some point in their lives and symptoms can be severe and debilitating (and potentially lasting for several years). Co-operatives UK's Kate Fielding will explore why it's important to talk about the menopause at work and why employers should consider giving additional support to employees. Kate will also examine what changes in the law might mean for employers and what employers can do now to prepare. Delegates will gain an appreciation of the business benefits of supporting women experiencing menopause; knowledge of potential future changes; and some practical steps to support employees.
Building working relationships and culture in the 'new normal' of hybrid working (10.30am to 11.30am)
Chris Hood and Brad Taylor, Advanced Workplace Associates
Disruption can create opportunity - and the landscape has changed for many organisations with the widespread move to 'hybrid working' during the Covid pandemic. But how does hybrid working work (and can it work effectively for your co-operative). Chris Wood and Brad Taylor, of Advanced Workplace Associates, will examine the challenges of hybrid working - and how to overcome them. Themes covered will include being prescriptive versus empowerment; policies or principles; team dynamics; culture building; and the impact on well-being, inclusion, engagement and creativity. If that'snot enough Chris and Brad will also explore the tech solutions.
Co-operative approaches to product development and service design (11.50am to 12.50pm)
Kayleigh Walsh, Outlandish
Co-operatives, like all other organisation in all sectors, deliver products and services. It's often easy to lose sight of this as a core area to develop expertise - or we assume we know what our members want and need. This interactive workshop will guide you through tried and tested methods for designing new products and services focusing on agile and user-focused design principles so you can discovers, experiment and build or improve what your co-operative does in response to the needs of members and customers.
Writing a membership engagement strategy (1.50pm to 2.50pm)
John Atherton, Co-operatives UK
Meaningful engagement with your co-operative's membership is of critical importance. But who are the members? What are their wants and needs? And how can they help control and run the organisation? Focusing both on the commercial (design and use of products/services) as well as governance, this session is a step-by-step guide to creating a member engagement strategy. Delegates will gain an understanding of the preparatory work required - including research and collection of data and be led through the processes involved in designing and creating the strategy itself (including how to present the strategy to the board and members of the co-operative).
Creating strategy in co-operative ways (without boring committee meetings) (3.10pm to 4.10pm)
Adrian Ashton, freelance consultant
Creating strategy (long-term and short term decision-making) can be fraught with difficulty. Adran Ashton is explore why it’s important for any and all co-operatives to have a strategic plan and also introduce approaches and tools that can help create, use and update strategic plans response. Adrian will demonstrate how the creation of a strategy be inclusive - and how consensus can be reached (and even how to involve other relevant audiences in the process). The session will be participative and interactive, with delegates encouraged to starting to using the tools introduced by Adrian.
Our live broadcast session can be attended in-person or online. Covering topics applicable to all co-operatives including combating the climate emergency and communicating the unique co-operative selling points, we'll be announcing our exciting line-up of broadcast session speakers shortly.
How to communicate the co-op USP (10.30am to 11.30am)
John Owens and Matt Leigh (Instruct)
With the rise in new forms of ethical business, from social enterprise to B-Corps, and global companies launching high profile campaigns to highlight their ethical credentials, how can co-ops stand out? What is the co-op USP and how can we communicate our authenticity as a point of difference? John Owens and Matt Leigh from creative agency Instruct walk through the process they follow to help organisations identify and communicate their USP, with the opportunity to ask questions and share experiences and ideas with other co-operatives.