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Co-op Capitalism

In Co-op Capitalism Professor Noreena Hertz, one of the most influential economists on the international stage, explains why we are at a critical juncture, where the Gucci Capitalism based on self-interest and profit maximisation of the last 30 years looks set to be replaced by an open source, Co-op Capitalism based on collaborative and shared enterprise.
Many have described Professor Hertz as a visionary and she is one of the most influential economists on the international stage. Her work is considered to provide a much needed blueprint for rethinking economics and corporate strategy. For more than two decades Noreena Hertz's economic predictions have been accurate and ahead of the curve. In her number one best-selling book "The Silent Takeover", Hertz predicted that unregulated markets and massive financial institutions would have serious global consequences whilst her 2005 best-seller, "IOU: The Debt Threat", predicted the 2008 financial crisis. Her books have been translated into 17 languages.
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Comments
This confused me in two ways:
This confused me in two ways: first of all, it's using the name "co-op capitalism" which seems misleading. Yes, co-ops use capital and can exist in capitalist economies, but aren't they themselves memberist more than capitalist? Secondly, why is the free/co-op part of the free and open source movement is marginalised in favour of the merely open? The private walled gardens of iPhone, Facebook and LinkedIn are cited instead of the more co-operative options like Android, Netvibes and even iGoogle or Google+, which suggests insufficient knowledge of the field. Oh well, at least Linux, Apache and Wikipedia get mentions and are better examples!