Co-operatives Fortnight at Midcounties

It's great when you find out something suprising that co-operatives are doing for Co-operatives Fortnight!

At the Co-operatives UK stand at Co-operative 2010 I had a great conversation with Di from Midcounties Co-operative, who told me about what they've been doing in-store for ther Fortnight.

Midcounties had been running promotions across all its businesses for the fortnight - with 20% discounts on co-operatively produced food, double points for certan products in travel and pharmacy.

In 8 Midcounties supermarkets smaller co-operatives - like the Phone Co-op - have been invited in to demonstrate what they're doing.

This is in addition to the other in-store banners, promotions and radio ads taking place in Midcounties food stores.

It was great to hear how much the Fortnight is helping Midcounties to engage with its members and customers on what makes co-operatives different.